Wednesday 24th May 2017,
Sports Alchemist
Spotlight

Boston Celtics: Brad Stevens’ the Butler way

Boston Celtics: Brad Stevens’ the Butler way

For years as a head coach of Indiana’s Butler bulldogs, Brad Steven has embraced the “Butler way” a statement of principles that demands – commitment, selflessness and team unity. Much has been said to this small school from the Horizon league, becoming the first mid-major program to reach the championship game in successive seasons since 1979.

Brad Stevens who once worked as a marketing associate gave up a good living for an unpaid administrative post in the Butler basketball office. He was willing to do whatever it took to get him into coaching. He had to fight for his dream and somehow the Butler philosophies fit right into his mold. Brad got a lot of offers from top colleges but never entertained the thought of leaving Butler. However, it all changed when Danny Ainge, the Boston Celtics general manager called and offered him a coaching job.

The Celtics flirted with Stevens after Doc Rivers decided to continue his stint in LA.
Boston got an unprotected 2015 NBA draft pick from the Clippers in exchange for Rivers.
It was inevitable for the storied franchise to be disbanded after they opted for an older and more experience roster. This is the aftermath when you prefer a momentary victory compared to a dynasty.

The tedious part of rebuilding is to find the right pieces to the puzzle. And Boston just got the essential part for their franchise.
It’s not the bright lights or the six-year million dollar deal that enticed Stevens. Beyond the bleachers onward to the rafters hang the seventeen championship banners. To be part of the tradition, to walk in the footsteps of the great Red Auerbach and to someday have the chance to add another championship made it more interesting.

Brad came without too much bravado. No media, no red carpet and extravagant parades. This is just how he wanted…there is too much to prove and a lot of work to do.

Boston believes in the Butler way, they believe in Brad Stevens. Nobody really thought a small school in Indiana could be a power house team. They are not supposed to be there but they proved everybody wrong.

Commitment, selflessness and team unity… somehow this is what every rebuilding team needs. Luckily Boston got someone who lives and preaches those principles.

Jess Matthew Beltran

Jess has contributed a thousand plus articles to various international and local sports sites. He is still finishing up an e-book which talks about basketball and life. Message him at [email protected]

Jess Matthew Beltran

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Jess Matthew Beltran

Jess Matthew Beltran

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Jess has contributed a thousand plus articles to various international and local sports sites. He is still finishing up an e-book which talks about basketball and life. Message him at [email protected]