Marketing is one of the greatest tools in making a movie. You can have bundles of posters, post cards and movie trailers all around cinemas and other media mediums but nothing can compare on making a great plot; a great foundation for the movie… People are willing to shed a couple of dollars to watch a good movie and to create a stir or interest among movie goers you have to produce great drama and intrigue…
The award winning HBO 24/7 series the constant face of today’s boxing saved the sport on the brink of being extinct. Touching more on the boxers other side and added a personal touch where audience could relate and feel the pain, the happiness and frustrations each boxer undergoes. Last Oct.24 HBO release the first installment of a four part series for the upcoming mega bout between Manny Pacquiao and Miguel Cotto. It all started with Manny in the Philippines depicting the recent catastrophic tragedy of super typhoon Ondoy who claimed hundreds of lives and thousands of people homeless. Team Pacquiao is not spared by the typhoon and when the road was impossible to pass through, the swimming pool became his refuge when the high altitude run wasn’t feasible. While Miguel Cotto was training without distractions and looks really fit. The typical family man who admit he wasn’t the best husband to his wife but certainly he was the best father to his kids. Two contrasting situations and touching two different personas going to the November 14 mega fight.
When two humble and great personality boxers promote fights you won’t hear any trash talking and there won’t be any predictions they just do all the talking in the ring. Freddie Roach adds the flavor to the fight and in episode 1 the series became more interesting when Roach threatened to quit as a trainer when his star pupil did not heed Roach’s call to move the training back to Manila when another Tropical Storm is nearing and directly hits Baguio.
Episode 2 is coming and another HBO masterpiece is raring to unfold. Its one series I am patiently anticipating and like any Movie or series I won’t have any second thoughts in digging deep on my pockets or I wouldn’t mind waking up early in the morning just to watch some live streaming…
Now that’s marketing… well done HBO.
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